Journal of Marketing

  • Format Available: Online Only, Print, Print + Online
  • Frequency: 6 Issues
  • Published From: US
  • Impact Factor: 2017-5.3
  • Published By: American Marketing Association
  • UGC Approved: Yes
  • Esimated Delivery: Foreign titles may take 8 -10 Weeks to start receiving first issue.
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Description

Journal of Marketing (JM), a bimonthly publication of the American Marketing Association (AMA), is one of the premier refereed scholarly journals of the marketing discipline. Since its founding in 1936, JM has played a significant role in the dissemination of marketing knowledge grounded in scholarly research, as well as in shaping the content and boundaries of the discipline.

Two AMA objectives have a direct bearing on the publication policies of JM: (1) to lead in the development, dissemination, and implementation of marketing concepts, practice, and information and (2) to probe and promote the use of marketing concepts by business, not-for-profit, and other institutions for the betterment of society.​

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