Journal of Marketing (JM), a bimonthly publication of the American Marketing Association (AMA), is one of the premier refereed scholarly journals of the marketing discipline. Since its founding in 1936, JM has played a significant role in the dissemination of marketing knowledge grounded in scholarly research, as well as in shaping the content and boundaries of the discipline.

Two AMA objectives have a direct bearing on the publication policies of JM: (1) to lead in the development, dissemination, and implementation of marketing concepts, practice, and information and (2) to probe and promote the use of marketing concepts by business, not-for-profit, and other institutions for the betterment of society.​