Description
Journal of Marketing (JM), a bimonthly publication of the American Marketing Association (AMA), is one of the premier refereed scholarly journals of the marketing discipline. Since its founding in 1936, JM has played a significant role in the dissemination of marketing knowledge grounded in scholarly research, as well as in shaping the content and boundaries of the discipline.
Two AMA objectives have a direct bearing on the publication policies of JM: (1) to lead in the development, dissemination, and implementation of marketing concepts, practice, and information and (2) to probe and promote the use of marketing concepts by business, not-for-profit, and other institutions for the betterment of society.
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(9857)The Monk Who Sold His Ferrari
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(8115)The 5 AM Club: Own Your Morning, Elevate Your Life
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(1707)General Knowledge 2021
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(228)Eating in the Age of Dieting
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