Description

Mission
Journal of Marketing Research (JMR) is a bimonthly journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice. JMR is a scholarly and professional journal. It does not attempt to serve the generalist in marketing management, but it does strive to appeal to the professional in marketing research.

Editorial Objectives
The objective of JMR is to publish the highest-quality empirical, theoretical, and methodological marketing research. Because JMR is the major academic journal for research in marketing, articles published in the journal must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.

Nature of JMR Research
JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies. However, most of the research currently published in JMR fits into the following two categories: (1) empirical research that tests a theory of consumer or firm behavior in the marketplace and (2) methodological research that presents new approaches for analyzing data or addressing marketing research problems.

Now retrieving an image set.

 (4480)

How to Win Friends and Influence People

(as of n/a - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)

Now retrieving an image set.

 (41)

Bharat Ki Rajvyavastha - Civil Seva Evam Anya Rajya Parikshao Hetu | 6th Edition

(as of n/a - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)

Now retrieving an image set.

 (6960)

Think and Grow Rich

(as of n/a - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)

Now retrieving an image set.

 (3802)

Life is What You Make It

(as of n/a - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)

Now retrieving an image set.

 (1369)

How to Stop Worrying and Start Living: Time-Tested Methods for Conquering Worry

(as of n/a - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)