A voluntary action group, it consists of academicians, professionals and volunteers channelising their energies towards creating informed consumers.
It raises awareness in consumers not only about malpractices perpetuated in the market place, but also about her/his rights. Consumer VOICE aims at being the most powerful tool in the hands of the consumer to help them fight for value for their money.
Consumer awareness has become important because of the liberalizing economy.Consumers need guidance to make informed choice in the products and services available. They need protection against deficient services and products with timely information and intervention.Consumer VOICE endeavors to provide all of the above to its growing fraternity of members.
Consumer VOICE was founded by teachers and students at the University of Delhi in the beginning of the academic year 1983-84. Till mid 1986, Consumer VOICE functioned as an unregistered voluntary consumer association.
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On 28 June 1986, it was registered as a Public Charitable Trust with noted jurist, Justice (retd.) V.M. Tarkunde and Prof. P.K. Ghosh of the Delhi School of Economics as founder donors and Dr. Sri Ram Khanna and Mr Rajan Karanjawala as Trustees.
In 1988 the Dept of Company Affairs Govt. of India accorded recognition to Consumer VOICE under the MRTP Act. The trust has since been granted exemption under section 80-G of the Income Tax Act and, donations made to the Trust are exempt from Tax. However the organization does not accept donations from private enterprise in order to ensure objectivity, or from individuals except when the donor is genuinely committed to espouse the cause of consumer protection.
As one of its first consumer-rights initiative, VOICE filed a suit against the ‘Wills Made for Each Other’ tobacco campaign, as it was monopolistic and discriminated against consumers who did not smoke. VOICE also challenged television manufacturers which were selling colour television sets at a premium to consumers during the Asiad Games.
In 1997, VOICE started to publish Consumer VOICE, a bi-monthly magazine that focused on bringing consumers information on product performance. ‘Voltage Stabilisers’ were one of the first product tests to be published in Consumer VOICE magazine.
The publisher of Consumer VOICE magazine since 1999 it is currently working in close co-ordination with the Dept of Consumer Affairs, Govt of India, on a comparative product testing project. The project aims to test a wide range of products most commonly used by Indian consumers in NABL-accredited laboratories. The test results are then published in Consumer VOICE magazine.